Of the primary ways restaurants can target their patrons especially for a restaurant in the city where millions of residents reside. Letting the local residents know exactly where your located and putting your business in the forefront of those customers can vastly increase your foot traffic and local brand awareness. One way of doing this involves doing what’s called geo-targeting wherein you advertise only to people who are within a certain radius of your restaurant. Advertising to individuals who live within a 5-15 miles of your restaurant will definitely consider taking a closer look especially if that ad you promoted had a discount or free offer for customers to take advantage of.
Of the many FB ads campaign available the best advertisers will start with creating brand awareness campaigns to show potential clients your restaurant – boosting your visibility. The next thing would require you to re-target those who viewed your ad and offer a promotion to visit your store by using a store traffic conversion campaign or creating an ad for increased traffic to your site where patrons can schedule a reservation or lastly a geo-targeted ad to entice viewers to call your business. Some simple optimization techniques include having a call to action button on your FB page for viewers to call your business directly, store hours, store website, phone number, email, and lastly your restaurants address.
When it comes to Google this is often a highly competitive platform in which many restaurants are willing to pay top dollar to appear on top of the search engine results when people search for “local restaurant near me” or in cities like Houston “best restaurants in Houston” and the reason is clear. -Tens of thousands of searches are made monthly in a city like Houston from hungry clients looking for a restaurant to dine that’s near them or a new restaurant to go to. In many cases your potential clients aren’t even aware of the fact that you exist as they can’t find you among the thousands of other restaurants. With Google Ads not only will you be at the very top of search results but your restaurants visibility and reach will literally reach tens of thousands of people monthly! And best of all with Google Ads you can designate call only ads where every click will convert to a call to your business making it easier for you to gain a new customer.
Lastly, but certainly not least is the implementation of email marketing. It truly astonishes us just how many restaurants don’t use any form of email marketing. In fact of all forms of advertising email marketing has some of the highest conversion rates. In addition to this having email marketing can turn into a monthly revenue source as with every monthly email sent you will be able to both retain and increase your sales. One way to get a clients email would be to offer them something in exchange for an email. This could be a discount code, free meal, special offer, etc.. The pay off is certainly worth it!
If advertising for your restaurant to increase revenue is desirable for you and is something you would rather have us do then please email us at millionsmarketing1@gmail.com for a free consultation. We look forward to hearing from you.