Google Adwords

About Google Adwords:

Unlike SEO, Google adwords is a form of paid advertising to have your advertising be seen and displayed in search engines and websites. With Google adwords the types of advertising and platforms you can advertise to are truly endless. With Search ads you can create advertising on Google’s search engine, with display ads you can create text, image and banner ads in over two million websites as well as through gmail! And with video ads you can create video advertising directly from the largest video sharing website platform – Youtube. Google adwords allows you to create advertising exactly where your customers are and increase your brands presence online.  

Why use Google Adwords?

It is the most widely used search engine and by far the one with the most traffic. Studies show that 57% of people search everyday through a search engine. Of that 90% take action. Google is the biggest search engine accounting for 90% of search engine traffic. When you do a paid ad on Google 60-70% of people don’t even know the difference between a paid search result and a organic search result.  Meaning when they search for your products or services you’re automatically on the first page of Google with Google adwords!  Unlike other forms of advertising. Google doesn’t charge you for your advertising unless it gets results i.e. clicks, visits to your website, calls to your business, or making a purchase. If you get no visitors there is no fee. Google adwords can increase your number of new leads, customers, return on investment, clicks, faster results than SEO, and most of all the ability to advertise on one of the biggest search engine platforms – Google.

Google Advertising Goals:

Increased traffic to your website directly from Google, more brand awareness, return on investment, improved conversion rates, high click through rates, and more importantly more sales! When running Google ads we will use Google analytics and data from our advertising campaigns to target your main audience and highest converting clients that bring the highest return on investment. Our main goal will be to optimize our Google ads in order to minimize advertising costs and more importantly generate more sales.