Instagram Advertising

About Instagram

Instagram – Instagram is the second largest social media platforms right before Facebook. It is a photo and video-sharing social networking platform owned by Facebook. It’s main focus relies heavily on photos to be shared and posted for everyone to see. It currently just benched marked 1 billion users! If targeting a younger demographic it helps that 59% of instagrammers in the U.S. are under 30. A pew survey found that instagrammers income tends to be higher than compared to other platforms. 32% earned between $50,000 - $74,999 per year and 31% earned over $75,000 per year. Users under 25 years old spend more than 32 minutes a day on the platform, while those over 25 spend more than 24 minutes a day. 4.2 billion posts per day, 95 million shared posts per day. For businesses in particular this is a huge opportunity especially if your business such as restaurant or real estate relies on the use of photos to show your products/services. With Instagram not only can you show your products and services to the world but have far better results in your advertising with quality photos showing your companies products/menu but also expect to get huge followings and organic traffic coming to your company with the use of hashtags and aesthetic pictures!

Why Use Instagram Advertising?

Over 1 million advertisers worldwide use Instagram to share their business and drive results. 60% of people say they discover new products on Instagram. 75% of instagrammers take action after being inspired by a post seen on Instagram. 70% of Instagram users are more likely to make mobile purchases. 25 million business profiles are on Instagram. 80% of users follow a business on Instagram. It is both marketing, branding and advertising platform. 64% of US Ad agencies use Instagram ads. Reasons to use – Fastest audience growth in social media. 2. Less competition 1 million advertisers vs. 5 million in Facebook. 3. 60% of users learn about new products and services through Instagram. 4. 75% of users say they take actions such as visiting sites, searching, or tag a friend after seeing an Instagram post. 5. Huge increase in Instagram ads demand. In fact Instagram has the highest interaction rate. For restaurant businesses in particular Instagram is a huge source of revenue!

Results:

More traffic flow from Instagram to your website, more page followers, more brand awareness, increased sales through the use of Instagram advertising, and more customer engagement with your company. If done correctly you will even have customers sharing your products and services to others especially if the photos posted are aesthetic! With the correct advertising strategies you can even expect your clients to tag friends to buy your products! Nothing beats word of mouth marketing. Still not sold?? Consider this Curalate found that 76% of U.S. consumers have bought a product they’ve from a companies social media post. However your conversion rates might not show this as 65% of these people purchased the product at a later date. And 20% would later buy the product in store meaning social media also sends you foot traffic directly to your store!