Bing Ads

About Bing Ads

Bing ads is another form of SEM or search engine marketing. Similar to Google Bing ads allows you to appear at the top of the page of Bing for search engine results people make while searching on Bing, Yahoo!, AOL or other search partners. With a total of 1.3 billion unique monthly global visitors to Bing.com, 6 billion monthly searches on Bing network, 500 million searches on the United States, and 36% of search traffic in the United States; not using Bing means missing out on 1/3 of all search traffic. (Statista) Bing holds 36% of the search marketplace in the United States including Bing, Yahoo!, AOL, Apple’s Siri, Amazon’s Kindle and many more search partners. Bing ads allow you to reach 53 million desktop searchers not reached on Google, and 125 million unique desktop searchers on the Microsoft search network!1 (Microsoft). 71% of searchers are age 35 or older so your reaching an older audience, 60% of searchers have attended college and 55% of searchers earn $75,000 or more a year (Microsoft). Bing can not only increase your visibility but also reach an audience that even Google doesn’t.

Why Use Bing Ads?

Bing offers a great opportunity for advertisers to advertise on one of the largest search engine platforms. Bing allows you to reach more people from multiple search partners such as Yahoo!, AOL and MSN. Unlike Google the competition on Bing is far less allowing you to rank higher on ads and also reduce costs on ads as your bidding for top of the page will be far less than on Google. Point is that most of your competition isn’t on Bing but you are. Due to less competition you will also have higher click through rates (CTR) and a lower cost per click (CPC) in fact some advertising campaigns have had CPC costs as low as 12 – 20 cents per click! And all of this translates to higher returns on investments (ROI). With more clicks at a lower cost you can expect larger profit margins. In the end with lower bid costs, CPC’s, you can expect more leads, traffic and sales for much less money than on Google.

Benefits of Bing ads:

What you can expect from using Bing over Google is lower costs per sale, higher conversion rates at the same cost per click as Google ads, higher conversion rates with Microsoft advertising compared to 10% conversion rates for banner ads on third party networks, higher CTR’s, a higher ROI plus costs per clicks as low as $1 and bid prices for some keywords going for $1 and some keywords costing just a few cents. Bing ads isn’t just another search engine but a great way to double your return on ad spent and also test advertising strategies due to its low cost per result compared to Google. If you want to take your business to the next stage – Bing is the perfect search engine to get you there.