Facebook Advertising

About Facebook

Facebook is one of the world’s largest social networks with 2 billion users and growing! It is a social media platform that allows its user to connect with friends, family, and colleagues and stay connected. Over 1 billion active users, and highly targeted and detailed demographics allow for more efficient and cost effective advertising, also 32% of Facebook users engage with brands regularly, people actively access Facebook up to 8 times per day, 400 new users sign up to Facebook every 60 seconds! In other words 576,000 new people sign up to Facebook daily! 93% of social media advertisers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business. Furthermore, 70% of these businesses are outside the US. Low cost in advertising in fact the Average CPC (cost per click) for Facebook Ads Is $1.72. 79% of Americans use Facebook and the platform with the second closest usage percentage is Instagram, at 32%. 57% of consumers say social media influences their shopping led by Facebook at 44%. 26% of Facebook users who clicked on ads reported making a purchase. As you can see more and more businesses are finding that Facebook plays a crucial role in their business in regards to driving online traffic to their business and generating more sales.

Why Use Facebook?

As stated previously Facebook has over 2 billion users with 400 new users signing up by the minute! If you plan on doing ANY type of social media advertising Facebook is by far one of the biggest if not biggest social media platforms to advertise on. What sets Facebook apart from many other forms of advertising is that Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, demographics, income, educational background, purchasing behavior and location. It is one of the cheapest forms of advertising due to being highly targeted and ability to optimize your advertising thus reducing advertising costs. You will gain a high amount of traffic to your website, reach more of your audience, increase brand awareness, etc.. Lastly you have many different objectives and forms of advertising from getting new leads for high ticket sales, more website traffic, more traffic to your physical store to re-targeting advertising campaigns. Truly the sky is the limit with Facebook Advertising why not start today?

The graph below from Brian Carter’s Moz article shows just how inexpensive Facebook ads is compared to other channels both online and offline.  In terms of cost to reach a thousand people.  

Results:

 You can expect more inbound traffic directly from Facebook ads to your companies website. More sales through Facebook advertising, more brand awareness, more optimized advertisements, more targeted advertising, more leads, highly detailed analytics on your main audience and customer basis based on advertising results from campaigns, lower cost per customer acquisition especially with re-targeting advertising, build your email list, great form of advertising for local businesses, geotargeted advertising to customers near you! And lastly a return on investment on your ad expenditure!