Social Media Management & Social Media Advertising

What is social media management & Social Media Advertising?

What’s one of the biggest ways to gain new clients? The answer is obvious you gain new customers with places that have huge traffic and the biggest platforms with the most traffic period by far is social media. Facebook itself has 2 billion users! And Instagram has just hit one billion users with 400 million active users daily! It has never been more important to have a social media presence for any business to generate more traffic, sales, repeat customers, branding, buzz and an enormous potential of a largely untapped source of revenue. On top of gaining more traffic and clients social media can allow your business to grow organically without the need of an advertising expenditure. Many businesses are starting to catch on and are using the power of social media to the advantage, why don’t you?

Social media advertising allows you to reach billions of individuals across multiple channels. Social media advertising can not only massively increase your businesses exposure but generate more website traffic, leads, sales and much more! Among other forms of advertising social media advertising has proven to be the most effective while being the most cost efficient compared to direct mail, billboards, print, radio, TV, radio, and other traditional forms of advertising. And unlike traditional advertising social media takes advantage of constantly exposing your business to potential clients across different channels increasing your visibility and allowing new clients to find you. In addition, with more exposures prospective clients are more likely to make a purchasing decision as it takes up to 7 exposures to your business before a potential client makes a purchasing decision to buy your products or services. In addition, social media advertising allows you to laser target your potential customers for your specific products or services. Finally advertising in social media generates a higher return on ad spent than traditional advertising making advertising in social media highly profitable when scaling correctly. Start advertising on social media today and reach millions of potential customers!

What we will do for your social media management & Social Media Advertising:

We will help manage your social media channels and build them up to large followings. We will use tactical and relevant posts to engage your audience/clients to bring in more revenue to your business through the use of social media channels. With great content and posts we will be able to generate a lot of traffic to your social media channels to not only increase website traffic but also increase followings/likes for your social media platforms. With a large amount of followings we can then post call to action content within the same platform and increase audience engagement for specific actions such as making a purchase from your website or calling to place an order. Discount offers and social media only offers will be used to drive even further traffic to your store both physically and online to explode your sales revenue!

With social media advertising we will create tailored ads to target users on social media such as FB, IG, Twitter or Pinterest to showcase your products and services to individuals who are likely to buy. We will create brand awareness ads, website traffic ads, lead generation ads, video ads, store traffic ads and much more! With remarketing on social media, we can recapture missed sales and generate more sales. In addition, we can also create look alike audiences to target individuals on social media who are similar to customers who have bought your products or services or expressed interest in your products or services. Lastly for local businesses we can create hyper local ads to target people who live within a 10-mile radius of your business and attract thousands of customers to your business.

What you can expect:

You can expect an increased amount of sales conversions coming directly from your social media channels like Facebook page, Instagram page, Pinterest page, etc…. All of these social media channels will have direct contact numbers so your clients can reach out to you. Great content, relevancy, and engaging content will be used to drive your audience from your social media channels straight to your store or online website to make a purchase or become a new lead to re-market to. Analytics will be used to track your revenue coming from your social media channels as well as the immense growth your social media channels gain from new likes and followers.

With social media advertising you can expect an immense reach in the millions to brand to, more website traffic, more leads, higher conversions and most importantly more sales! Social media advertising will also allow you to reach new potential clients and clients who are interested in your products or services. Furthermore, with using cross channel marketing and being consistent on exposing your business to potential clients helps in building trust and increasing the chance of getting a sale. Lastly compared to traditional advertising social media advertising brings a far higher return on ROAS making advertising on social media highly profitable for many business industries.

Why Use Social Media?

Marketing through social media is one of the most targeted and cost-effective marketing strategies that small businesses can use to reach their target audience and boost sales over time. That's why 97% of marketers are using social media to reach their audiences. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2018, the number of worldwide social media users is expected to reach about 2.5 billion people. Of that 59% of people access social media every day! According to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media.  When users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable. You will have an increased brand awareness, inbound traffic to your website, reach a larger audience, re-targeting advertising, increase brand loyalty, customer insights, and most of all high conversion rates means more money for you. In fact not using social media or having an online presence for your company may be costing you thousands per year in lost revenue!