Local Business Advertising

Advertising locally

Local business advertising allows local businesses even small mom and pop shops to compete against even bigger brands or established businesses. By focusing on advertising locally we immensely increase your businesses visibility to locals in your town or city by the tens of thousands. Furthermore, by using hyper local targeting and geo-fencing we can laser focus our targeting to only individuals within a mile radius or more from your business ensuring only locals near your business view your local advertising. For local and small businesses expanding your local customer base is crucial to expand and grow. Additionally, with many people searching for locally many of them turn to local businesses to buy from especially for service-based businesses. In fact, almost half or 46% of Google searches are for local businesses and near me searches having grown by 500% in the past few years.  (Webfx.com)  Start advertising locally and reach thousands of local customers near you.  

Benefits of local business advertising

Having a local business advertising strategy is essential for all local businesses. By having local business advertising businesses can see an up tick on lead generation, website traffic, store traffic, visibility, reviews, calls and more. In fact, local advertising is so effective that 80% of local searches on mobile convert (searchenginewatch). And with an outstanding 86% of people relying on the internet to find local businesses having a local advertising strategy to build an online presence is key to gaining new customers (brightlocal). Without being visible online very few if any new customers will be able to discover or find your business. Lastly local advertising gives you the opportunity to have clients leave feedback, testimonials, reviews, and referrals for your business on local directories and social media pages. And by having more positive reviews more clients will be enticed to buy your products or services due to the established trust within the local community. Stop hiding from your clients and start making your business the most visible locally.  

Local Business Advertising Services

Will primarily consist of local SEO, listings and business directories focused on local businesses and business directories.

o   Local Listings: Local listing websites would include local business listings such as Google My Business, Yelp, TripAdvisor, Yahoo! Local, etc.…

o   Local Business Directories: Local directories would include Better Business Bureau, local.com, Yellow Pages, etc.…

o   Local SEO: Local SEO will include having local keywords on page website, blogs, and social media. Including backlinks from local directories and posting on other local blogs and forums relating to the business industry.

o   Local link building & Citations: We will create local business directories and citations for your business industry on local pages such as: foursquare, localpages, whitepages.com, angieslist, Superpages, Mapquest, etc.… local link building will also include getting backlinks from highly authoritative local websites.

o   Local paid advertising & marketing: Will include hyper local marketing and geo-fencing on social media, and Google.

o   Local blogs –We will create local blogs to target local clients near your business.

o   Local press releases – We will create local press releases as informational press release, new launch release and outreach local journalists for publication to drive more foot traffic to your store and gain local publicity.

Hyper Local Targeting & Geo-Fencing

What is hyper local targeting and geofencing?

Geofencing: Geo-fencing is a location based digital marketing tool allowing local businesses to engage with their audience by sending relevant messages to smartphone users who enter a pre-defined location or geographic area within 1 mile to a couple 100 feet of a business. They can allow such targeting that you can target individuals in a building or upon entering a mall. Geofences are triggered when a user enters the location and is then sent a message via text such as a promotion, sale or offer to direct traffic to your store! In order to send a notification users must have your app downloaded or be advertised via push notifications targeting apps or web browsers and your business should use a Bluetooth beacon to more accurately target users within a radius. Geofences are a great form of location marketing to track how long a customer stayed in your business and how many times they visited.

Hyper local marketing:

Hyper local marketing allows you to market to a highly localized and address specific location whether it is a building, ball, or local business you can target within that specific are to within 1-10 mile radius of the address entered that are within that radius. Hyper local marketing’s primary purpose is to drive direct foot traffic to local businesses by capitalizing on near me searches which have high buying intent. Hyper local marketing allows you to spend less on advertising by only advertising to individuals who are within a driving distance of your business.

Why use this location marketing?

Location marketing is proven to increase more sales, engagements, check-ins and loyal customers. Geofencing and hyper local targeting is a invaluable way to reach customers who are right around the corner and are within walking distance to a few minutes drive of your location. This is a great way to not only build up your visibility but drive direct traffic to your store. Geo-fencing is like an extension of your business you don’t need a billboard, sign or someone holding a sign to drive potential clients to your store, once in range they will receive a SMS notification and can walk or drive to your store within minutes! Keep in mind 90% of text messages are read within 3 minutes this is a very direct way to reach customers who are in your immediate vicinity. Geofencing is so highly targeted that up to 53% of shoppers visited a specific retailer after receiving a location based alert with 50% who stopped by a store prompted by a text said the visit was unplanned (Yahoo!). In short geofencing and hyper local marketing allows you to have better targeting, increased engagements, boost sales, in store walk-ins, higher return on investment and efficiency with location based marketing that is highly personable and targeted.  

What to expect with location marketing:

With hyper local marketing and geofencing you can expect far more highly targeted individuals who are mere minutes away from your store. A major change would be a boost in direct foot traffic to your store increasing sales. Everyone who walks by or near your store is a potential client that could be drawn to your store with a text notification or push notification the moment they are within a predetermined radius of your business. Reach 1,000s of people that walk past your business weekly.